Traditionally, business owners look to expand their empire’s one of three ways — horizontally, vertically and synergistically. If you’re not already within the business sector, these definitions may be new to you. But, not to worry, we’ll explain.
Horizontal and vertical expansion are the two most common ways to grow a business and are generally applied by executives. Synergistic expansion, on the other hand, is a relatively new trend for business growth and something that up-and-coming entrepreneurs are quickly starting to embrace.